Three Simple Words That Will Change Your Life – Never Give Up

For the millions of entrepreneurs worldwide, who are struggling through this economic winter, here are three simple words that will change your life: “Never give up!”

I recognize that this is a cliché of the worst kind. The message appears so often, in so many venues, that it is worse than trite… it is nearly meaningless. Nonetheless, it is so vital to our businesses and our economy that it is incumbent upon all of us who have chosen this road less traveled to repeat it, internalize it and live by it – as if it were our religion.

Admittedly, at present most everything that we consider relevant to our business environment is tenuous, unpredictable and even more difficult than normal. Key economic indicators are abysmal, the economic prognosis is dismal and on a practical level, customers are less willing to commit under these circumstances. Even the rosiest colored glasses, to paraphrase the Bible, seem to see darkly. Perhaps, however, in this recognized wintertime of struggle, there has never been a better time to be resilient, cautiously optimistic and committed to a period of sustained effort.

Albert Einstein said, “It’s not that I’m so smart, it’s just that I stay with problems longer.” This is sage advice. Einstein was a nondescript clerk in the Swedish patent office when he formulated the Theory of Relativity, but where would scientific thought be without his wisdom, dedication, perseverance and single-minded determination?

Where would our national pastime be if Babe Ruth had never said, ” You just can’t beat the person who never gives up?” Wherever you find yourself: On the playing field, the battle field or the professional field – just keep swinging.

Let us try to remember that entrepreneurs, and the small businesses that they create, are the key to solving our economic situation as a nation. It is in our hands, more than ever, to create jobs, sustain profitability and preserve the American Dream.

Norman Vincent Peale said, “If you want to get somewhere you have to know where you want to go and how to get there. Then never, never, never give up.”

Winston Churchill famously agreed, repeating during his period of trial, “Never, never, never give up.”

Sometimes repetition is warranted.

In short: Do not relent, weaken, or equivocate. This is economic war, and as such will eventually grant its spoils to the fittest and most tireless.

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